A Studio Site for Work
That Is Permanent.
Rae Ink is one resident artist working from custom briefs in District 3, Saigon. The site had to feel like the tattoos — considered, unhurried, nothing decorative that isn't doing a job.
Good work,
presented badly.
Hung Pop has fifteen years and five disciplines behind him. The portfolio was strong. The site around it wasn't — thin content, no structure for search, and nothing in Vietnamese despite the studio sitting in the middle of Saigon.
Tattoo clients research for weeks before they book. They want to see healed work, understand the consult process, and know what aftercare involves before they commit to something they keep forever. None of that was answerable on the old site.
What we did
- Full site audit
- Content rebuild across every page
- Portfolio expansion and restructure
- WPML bilingual setup, Vietnamese at
/vi/ - Journal hub with 21-article content plan
- Artist, services, pricing and aftercare pages
- Structured data for local search
Restraint, on purpose.
Type doing the heavy lifting
A geometric sans against an italic serif, split mid-sentence, with a single red hairline beneath the emphasis. No gradients, no glow, no decoration. The photography is the loudest thing on the page — which is how it should be when the product is imagery.
Vietnamese as a first language
WPML with Vietnamese served at /vi/, properly translated rather than machine-passed. A studio in District 3 gets most of its walk-ins locally; an English-only site was quietly turning them away.
A journal that answers questions
Twenty-one planned articles covering aftercare, pain, healing, placement and cost — the searches people actually run before booking. It turns the site into something found on its own merit, not just a business card with a portfolio attached.
The system underneath.
Design system
- Namespacera-
- DisplaySyne
- EditorialFraunces
- BodyManrope
Palette
- Inknear-black ground
- Bonewarm off-white
- Bloodsingle red accent
- Goldsparing highlight
Platform
- CMSWordPress · BeTheme
- MultilingualWPML
- Journalroot-level post URLs
Every page is hand-built inside a named design system rather than assembled from theme blocks, so the studio's visual language holds across the site — including the journal, where most templates quietly fall back to generic styling.
Selling something people
research before they buy?
Studios, clinics, and anyone whose clients read for weeks first. We build the pages that answer the real questions, in the languages your customers actually speak.