With all the various digital marketing techniques out there ranging from blogs to social media, Email marketing is still the most effective of them all. If you are thinking in an era where Instagram and Facebook are used by most of the people in this world, email marketing is not a thing anymore. Then you are wrong. Email marketing is growing and thriving more than ever.
Email blast is an email marketing technique in which you send a single email to an entire email list or many lists all at once. These eblasts contain promotions, offers, updates related to the products and business, newsletters etc.
Truth is in email blast the same email is sent in bulk quantity to a number of people regardless of their interest. When a person gets bombarded by the emails which are no use for him; he gets frustrated and bored. So it is very important that you use specific techniques to improve your quality of email blasts to attract a large number of audience.
- Know your subscribers – get to know your customers i.e. who they are, what they like or dislike, their interests and how can you improve your attraction with them to build a better relationship with them.
- Personalizing and segmenting – everyone loves personalized content. Don’t send the same email to people. Personalize it according to their taste and they will definitely read it.
- Don’t think of it as ‘email blast’ – blasting our information every now and then does not help anyone. You need to develop an email blast strategy that improves your sale as well as is useful for the customers. No one wants to open an email if it did not contain relevant information last time. Your emails will go straight to the junk. Think of email blast as a one- time opportunity to interact and build a relationship with your customers.
- Provide value – people are getting smarter. They filter out spams and irrelevant information without even looking at them through different software. If you want to catch the attention of your clients and keep them engaged then offer something valuable such as special discounts, coupons etc.
- Quality over quantity – Always keep this in mind. A list of thousands of people does not do any good if most of them does not even open your email. So work smart. Build relationship by proving quality content.
- Stay focused – keep it simple and short. No one wants to read long emails about a company’s products etc.
- Make interactive emails
Benefits of using email blast marketing technique
Email blast are not outdated and you should definitely use this technique to attract new customers and engage with the ones you already have. It provides number of benefits such as
Incredible speed
Other email methods such as EDM requires time and attention to prepare and then more time to deliver it to the people. In email blast, the process is a lot simpler and you can generate an email and send it to a large number of people right away by using a software.
Serves as a reminder
Email blasts can serve as a reminder for your website, products and offers. With other companies targeting the same audience it is important to send email blasts after regular intervals with consistency.
Sharing means more customers
Email blast allows you to kill two bird with one stone i.e. you can sell your products and attract the new customers by the same email. What you need to do is to offer great value i.e. discounts, giveaways etc. that the client cannot resist sharing it. It will improve your overall number of customers and sales as well.
Subscription blasts
These are a must for every company. It includes emails asking for subscription and verification. By using this opportunity of making subscribers into paying customers, you can go along way because when people read the subscription emails they want to know more and its great way to show what you have got to offer to keep them interested.
Extremely inexpensive
Email marketing is cheap than any other marketing techniques. But the types in email marketing have different costs such as in email direct mail you have to purchase mailing supplies, mailing list and postage, which can cost you around $5000 or more per email. The software companies costs fee as well. In email blast. You have your own list of people in a database which costs a lot less than any of these modern methods.
Mixing things up
Email marketing is a technique that needs attention and focus because if you lose your interesting content, you will lose your customers as well. In email blasts you can mix things up to make the email look more catchy such as adding visuals, using different formats in the same email, short but interesting headlines and pictures that have a play button or GIFs. Even if the customer is busy, these will make him read your email.
New features, new techniques
Through email blast, you can ensure that your customer is getting what they want. You ask for their feedback and opinions through a variety of ways. By adding new features to your email blast will make people take a good look at it because new things are attractive instead of sending the same boring emails.
Track, track and track
You can track the result of your email blast as well. Software provides you information such as what your customer did after receiving the email, how much time did he spend on it, did he delete it etc. After getting this information, you can use this result for analyzing and making better strategies and mails.
Conclusion
Email blast is a great technique and can provide loads of benefits if you use it the right way. It will give you positive and productive results as well as increase your customer rate. Keep email blasts for special opportunities so that it does not lose its charm and it will make people wait for such email blasts.
