Whatsapp has become the most widely used free Internet messaging service in the world, which has long attracted the attention of digital marketing specialists. The only problem we had was that it was not possible to pay for sponsored ads in this application, but this will no longer be a problem by 2020. Fortunately, this platform is so simple to use that anyone can plan a campaign without being a professional. Here, we’ll discuss everything you need to know about WhatsApp marketing to apply it to your business.
What is WhatsApp Marketing, and what do these strategies work for?
WhatsApp Marketing is intended as all those advertising strategies that run this application. We can do much more than send and receive text and multimedia messages. Now we have the states, which, although they are a very simple concept, also have great potential to create content that draws users' attention to your brand.
However, marketing on this social network is not as easy as applying it to others such as Facebook, Instagram, or YouTube, since to have direct contact with a user. We must have their phone number, which is a very personal fact that not everyone is willing to share. In addition, we need to have a lot more tact with our strategies, because if we can stifle our contacts with a lot of advertising content, they will easily block us. This creates a scenario where we have to be very smart, but if we succeed, the number of customers we can get is exceptional.
What aspects should we consider when conducting an advertising campaign on WhatsApp?
Purpose of the application
The first thing you should be clear about is that this is a very private social network where you only interact with the people closest to you. The primary purpose of this app is to be able to maintain direct and effective communication with our closest friends and relatives, and at best, with work or study colleagues. There is the idea of having contact with a company, or at least not among the priorities. Therefore, if you want to earn a place among the contacts of a potential customer, you must add real value to their profile and their life.
Database of potential customers
Going back to the above, to be successful in WhatsApp, you need to get a good amount of contacts. So your first mission is to create a database of potential customers and then share all the content you have to improve your brand image.
The objective of the strategy
Everything that is accompanied by text marketing has the aim of selling something. However, in WhatsApp, the goal should not always be to get a sale directly, but rather as a stage in your sales funnel.
What are the main advantages of advertising on WhatsApp?
Direct contact with the customer
Undoubtedly one of the most advantageous things about marketing through this platform is the closeness to consumers. Having a person's phone number gives you direct contact that you can use to get his attention in many different ways.
This is not something we say. The big digital marketing agencies have conducted studies that show a huge percentage of CTR in advertising campaigns within this messaging platform. This is a very important fact since it shows the efficiency of this type of strategy.
Finally, another thing you can be completely sure of is that there is no better way to achieve constant visibility on this platform. If you have contact with a person, update your status so that they see you daily, and your brand is constantly in the lead.