1. Be aware of china regulations. Email marketing in China must comply with complex china anti-spam regulations. China law stipulates substantial penalties for unsolicited emails and non-compliance may result in your IP getting blocked, making it inaccessible from the mainland indefinitely.
2. Key in your newsletter brand identity in the sender bar and the email subject bar. NetEase has opened the permission of uploading the sender’s company logo and displays it in the email client.
3. Make it personal. Email is a great opportunity to humanize your brand. Your campaigns will perform better if they are personalized appropriately for your email list segment. So make sure to include a personalization field to be able to use the subscriber’s first name or site user name in the email.
4. Limited images: Limit your use of images to no more than 40% of your email template. Remember, images won’t load in the large majority of email service providers per default.
5. No CSS! Stay away from coding your html email template using CSS. Many email service providers (ESP) will filter it out. Use traditional font and table tags instead.
6. Test different offers and content: For Example A/B testing is a common method. You should always be testing different content and offers.